Get the Evidence You Need for Your Next Food or Beverage Decision.

Whether you are entering a market, assessing an acquisition or reviewing growth opportunities, we help define and answer the commercial questions behind your decision.

Start with a few sentences about what you are considering. You do not need a prepared brief.

For projects within our expertise, we provide an initial assessment within 3 working days, outlining the proposed scope, research approach and indicative fees. This initial assessment is free and carries no obligation to commission a project.

  • The senior consultant who scopes your project is the one who runs it
  • Answers grounded in 30+ years of Zenith Global category data
  • Commercial implications quantified where the evidence supports them

Have a Commercial Question You Need Answered?

Tell Us What You Need to Decide

A few sentences are enough. Include the market or category you are considering and any decision deadline. You can share supporting detail later.

Minimum 20 characters.

We treat every enquiry confidentially.

How it works

From Your First Question to a Defined Project

Tell us what you're working on
  1. 01

    Share your commercial question

    Tell us what you need to decide, the markets involved and your deadline.

  2. 02

    Receive an initial assessment

    For projects within our expertise, receive a proposed scope, research approach and indicative fees within 3 working days.

  3. 03

    Agree the scope and deliverables

    Discuss the key questions with your senior consultant and agree the outputs, timing and fee.

  4. 04

    Get research focused on your decision

    Receive the agreed analysis and recommendations, with the evidence, assumptions and limitations explained.

What we do

Senior consulting, framed around the decision you actually need to make.

Every engagement is built to answer a commercial question — not to deliver a template report.

  • Assess the market before committing to expansion

    Market entry consulting for food & beverage teams weighing a new geography or category.

  • Prioritise categories with the strongest commercial potential

    Category assessment across profit pools, momentum and structural risk.

  • Identify growth opportunities in your existing channels

    Revenue growth strategy grounded in channel, customer and pricing reality.

  • Understand which products and commercial terms drive profitability

    Profitability review across portfolio, mix and commercial terms.

  • Test the market assumptions behind your acquisition

    M&A and deal support — commercial due diligence and value-creation angles.

  • Clarify the scope, approach and fee before commissioning research

    A free initial assessment for projects within our expertise.

Akos Petri, Managing Director of Zenith Global Commercial
“We help food & beverage leaders turn market change into commercial growth.”
Akos Petri · Managing Director, Zenith Global Commercial

Zenith Infographs

Executive intelligence, at a glance.

A snapshot of the strategic thinking we bring to client projects — M&A, category growth, profit pools, pricing and consumer shifts.