Back to all articles
M&A, Investment & Valuation09 MAY 2026·Akos Petri, MSc·4 min read

Celsius Q1 Hit $783M and +138% Growth. PepsiCo's 11% Stake Just Outperformed the Rest of Its Beverage Portfolio.

Celsius Holdings posted record Q1 2026 revenue of $782.6M, up 138% year-on-year, with one in five US energy drinks now coming from its portfolio. The result repositions PepsiCo's minority equity stake as the most accretive beverage bet in Big Soda — at exactly the moment PepsiCo's own North American beverage volumes contracted 2.5%.

Celsius Q1 Hit $783M and +138% Growth. PepsiCo's 11% Stake Just Outperformed the Rest of Its Beverage Portfolio.
China Private-Label Water Opportunity 2026 — Executive Intelligence Report cover
Paid · ExclusiveZenith Executive Intelligence Report

China Private-Label Water Opportunity 2026

China's next water winners will control channels, not just brands. Private label, channel control and the margin reset — the executive intelligence read for operators, investors and CPG strategy teams sizing the China opportunity.

Access the report

One in five energy drinks sold in the United States in the first quarter of 2026 came out of a single portfolio. That portfolio belongs to Celsius Holdings — a company that did less than $80 million in revenue six years ago and has just reported a record $782.6 million quarter, up 138% year-on-year.

The Q1 2026 print, released after market close on May 7, did three things at once. It validated PepsiCo's decision to lift its equity stake in Celsius from 8.5% to 11% in the August 2025 restructuring. It confirmed that the Alani Nu integration is delivering the $50 million in synergies management promised. And it exposed an uncomfortable contrast at the top of US beverage: PepsiCo's own North American beverage volumes fell 2.5% in Q1, while the brand it distributes — and partly owns — grew triple digits.

The numbers are the story

Celsius reported Q1 2026 revenue of $782.6 million, a 138% increase. Adjusted EPS came in at $0.41 versus $0.30 consensus, a 37% beat. Net income more than doubled to $110.1 million. Adjusted EBITDA reached $195.5 million at a 25.0% margin — confirming that the growth is not coming at the expense of unit economics.

Brand-level disclosure makes the picture sharper. Alani Nu contributed approximately $368.1 million of Q1 revenue, with retail sales up 100.0% year-on-year for the 13-week period ended March 29, 2026. The legacy Celsius brand grew 6%. Rockstar Energy — which Celsius acquired from PepsiCo as part of the same August 2025 deal — contributed $66.6 million but saw retail sales decline 13%, the only weak number in the release.

The portfolio-level metrics are even more striking. Celsius Holdings' US energy drink dollar share reached 20.9% in Q1 2026, up from 8.1% in Q1 2023 when the company sold a single brand. The portfolio drove 33% of total US energy category growth and 45% of zero-sugar energy growth. US retail sales hit $1.45 billion at 99.5% weighted distribution. By that retail measure, Celsius is now the #6 beverage company in the US — ahead of Primo Brands, Kraft Heinz, Nestlé, and Ocean Spray.

PepsiCo's best beverage bet is no longer a PepsiCo brand

PepsiCo's Q1 2026 results, reported April 16, showed organic revenue up 2.6% but North American beverage volume down 2.5%. Pepsi Trademark, Starry, and Gatorade all contracted. The company is mid-restage on Gatorade, has acquired Poppi for $1.95 billion (May 2025), and bought Siete Foods for $1.2 billion (January 2025) — all signals of a managed transition away from its core carbonated portfolio.

Inside that transition, the Celsius stake is the most accretive beverage line PepsiCo has. PepsiCo's initial 8.5% investment in 2022 cost $550 million. The 2.5-percentage-point top-up in August 2025 cost another $585 million. At Celsius' current market capitalisation, that 11% stake is now performing the work that PepsiCo's owned beverages can no longer do — driving energy category share, capturing zero-sugar growth, and delivering 138% revenue acceleration.

The strategic implication is uncomfortable but unavoidable. The most efficient way for a legacy beverage major to access functional and energy growth is no longer to build, restage, or even acquire — it is to take a minority position, distribute, and let the entrepreneurial brand do the work.

The international gap

The single weakness in the Q1 narrative is geographic. Monster Beverage reported Q1 2026 international revenue of $1.06 billion — 45% of its total. Celsius' international revenue is still in the low single-digit percentage of the mix. That gap is now the company's explicit strategic priority.

Celsius launched in Spain in March 2026 through Suntory Beverage & Food Spain, opened a new global headquarters in Dublin, and has expanded its Suntory partnership to include Portugal. The model is capital-light: third-party distribution agreements rather than owned infrastructure. International momentum was reported across the Nordics, UK, Ireland, France, Australia, New Zealand, and Benelux.

For European operators, the timeline is the message. Celsius is not yet a meaningful EU competitor. By H2 2026, with Suntory distribution active across multiple Western European markets, that will start to change.

What this means for the rest of the field

The Q1 2026 release reframes three competitive sets. Energy: Monster (+27% Q1, 45% international) and Celsius (+138% Q1, US-led) are now structurally different businesses, not direct comparables. Functional: Alani Nu's 100% retail growth confirms women-led functional energy is the highest-growth sub-segment in beverage and is a category Monster has not closed. Big Soda strategy: the PepsiCo/Celsius template — minority equity plus distribution — is now the case study every other major will examine. Coca-Cola's next move on its functional portfolio (BodyArmor, Topo Chico Hard, Fairlife) becomes more interesting in this light.

The next test is Q2 2026 in August. Two questions matter: can Celsius hold 20%+ category share as the comparison base resets, and does Suntory-led European expansion start to show in international revenue? If both answers come back yes, Celsius' valuation gap to Monster closes meaningfully. If not, the bear case — that Q1 was peak relative growth — gets a hearing.

Share it with your peers

Pass this analysis to colleagues who track the food and beverage market.

Considering a new market, category or channel?

Zenith Consulting helps food and beverage companies assess opportunities, reduce risk and build commercially grounded market entry strategies.

Submit your project enquiry
Preview of the Zenith Infographs Library — 50+ premium food, beverage and water strategy visuals
Free · 50+ visualsZenith Infographs Library

Explore our infograph library — strategy visuals for food, beverage & water leaders.

M&A deals, category growth, brand ownership, profit pools and more — at a glance. Free access for operators, investors and CPG strategy teams.

Browse the library

Strategic Insights


📊 Analytics & Strategic Insight

Why minority-equity-plus-distribution is now the dominant beverage M&A template

The decision most in this industry are avoiding:

👉 Stop treating Celsius as a beverage anomaly and start treating it as a category template. The 138% growth rate is unrepeatable. The structural lesson — that minority equity plus distribution rights outperforms full ownership in functional beverage — is repeatable, and most strategy teams are ignoring it.

👉 Re-examine your owned brand portfolio against the Celsius distribution-arbitrage benchmark. If a category is growing faster than your owned brand can flex, owning 100% of a slow-growing asset is worse than owning 10% of a fast-growing one. Most boards still optimise for the wrong number.

👉 Treat Alani Nu's 100% retail growth as the women-led functional energy signal. Monster has not closed this gap. Coca-Cola has not entered this lane. The next 12 months will determine whether a third major positions for it — or watches the segment consolidate to Celsius unchallenged.

Here's the full context:

August 2022: PepsiCo invested $550M in Celsius for 8.5% via convertible preferred stock at 5% annual dividend, with US distribution rights.

February 2025: Celsius announced $1.8B acquisition of Alani Nu — the women-skewed functional energy brand — completing the deal in April 2025.

August 2025: PepsiCo lifted its Celsius stake to 11% via a $585M top-up; Celsius simultaneously acquired Rockstar Energy from PepsiCo for the US/Canada market.

Q1 2026 (April): PepsiCo reported organic revenue +2.6% but North American beverage volume -2.5%; Pepsi, Starry, and Gatorade all contracted.

Most recent (May 7, 2026): Celsius reported Q1 2026 revenue of $782.6M (+138%), 20.9% US energy dollar share, $1.45B retail sales, and confirmed full Alani Nu integration with $50M synergies captured.

What this means for food and beverage operators and investors:

Functional beverage is no longer addressable through traditional acquisition. Multiples, founder dynamics, and DTC infrastructure now favour minority-equity-plus-distribution structures over outright buyouts. Operators planning a $500M–$2B functional acquisition should pressure-test the structure before the price.

European functional energy has a 12-to-18-month runway before Celsius's Suntory-led expansion arrives at scale. Operators with regional functional brands should accelerate strategic conversations now — sale, partnership, or category lock-in — while Celsius is still pre-launch in their market.

The Big Soda valuation thesis is shifting. The accretive growth in PepsiCo's 2026 results is not in its owned portfolio — it is in its Celsius stake and its Poppi/Siete acquisitions. Investors should re-rate beverage majors based on their distribution-and-equity arbitrage book, not just owned-brand organic growth.

3 moves you can make this week:

1️⃣ Map every functional or wellness beverage brand in your market doing $20M–$200M in revenue. Identify which are likely Celsius-style targets for distribution-and-equity deals from Coca-Cola, Suntory, Asahi, or Britvic in the next 18 months. The mapping is the leverage.

2️⃣ Run a Celsius-template scenario on your top three owned brands. What would your portfolio look like if you sold a 10% stake in your fastest-growing brand to a major distributor in exchange for global shelf access? The exercise reveals which assets are over-capitalised by full ownership.

3️⃣ Set a calendar trigger for August 2026 — Celsius Q2 results. The two metrics to watch are international revenue mix (does it move above 5%?) and US dollar share (does 20.9% hold or compress?). Q2 results determine whether the Celsius story is still accelerating or transitioning to mature growth.


Take the Next Step

🌊 Interested in owning a stake in one of Earth's largest secured natural spring sources?
A rare asset-backed investment opportunity: 50+ year water and land rights, carbon-neutral infrastructure, B2B and white-label focus, and a 33% projected IRR. USD 28M raise, USD 80M post-money valuation.
→ View the investment opportunity

Share these strategic insights

Send the deeper analysis straight to peers who'll act on it.

Sister Publication

Also follow our Water Dispense Market Intelligence

Category analyses, operator briefings, and investor signals across the global water dispense market.

Visit

Get a monthly reminder

Once a month we'll email you to check back for the latest food and beverage intelligence. No spam, just a friendly nudge.