UK Water Drinks Reports 2026
Reporting on the UK water market since 1991
Who sells the UK's water, how much, and why the market moved.
The UK Water Drinks Reports 2026 measure the UK market for plain bottled water and for flavoured, functional and juicy waters, in litres, from 2020 to 2025 with forecasts to 2030. Every leading company and brand is ranked for 2023, 2024 and 2025, with own label, producers, still and sparkling, mineral and spring water, glass and plastic, and the reasons behind each movement.
The research continues the UK Bottled Water Report that Zenith Global Commercial started in 1991. The 2026 edition comes as three reports, each a PDF report and an Excel datasheet workbook with year selectors on every ranking table.
Delivered by email within 24 hours of payment. Questions on any figure are answered by the research team.
Buy now and if we publish the next edition within 6 months of your purchase, you receive it free of charge.
Three reports, one market
Plain water, Water Plus and the total water drinks market, each with its own report and datasheets.
Companies and brands ranked
The top companies and brands for 2023, 2024 and 2025, with own label producers and UK producers.
Actuals to 2025, forecasts to 2030
Two new years of actuals since the last edition, with the forecast to 2030.
The UK Water Market in 2025
4,440 million litres
UK plain water consumption in 2025, up 5.3% on 2024
63.9 litres
plain water per person in 2025
579 million litres
UK Water Plus in 2025, up 13.2% on 2024
5,019 million litres
UK water drinks in total, 2025
3
reports: Plain Water, Water Plus, Water Drinks Summary
2030
forecast horizon
Source: UK Water Drinks Reports 2026, Zenith Global Commercial.
Three Reports Covering the Whole UK Water Drinks Market
UK Plain Water Report 2026
Still and sparkling plain water in packs up to 10 litres: natural mineral, spring and bottled drinking water. The market, packaging, companies and brands, producers, own label, still and sparkling, mineral and spring water, glass and plastic, consumers, trade and the forecast to 2030.
UK Water Plus Report 2026
Flavoured, functional and juicy waters, still and sparkling. The market, packaging, companies and brands, producers, flavoured, functional and juicy brands, consumers and the forecast to 2030.
UK Water Drinks Summary Report 2026
Plain water and Water Plus together: the total market by segment, the leading water drinks companies and brands, and the forecast to 2030.
What the 2026 Edition Answers
Each chapter pairs the figures with the reasons behind them:
- 1How big is the UK water market, and how fast did it grow in 2024 and 2025?
- 2Which companies and brands gained and lost volume from 2023 to 2025, and why?
- 3How much of the market is retailer own label, and who bottles it?
- 4How are still and sparkling, mineral and spring, glass, cans and recycled PET moving?
- 5Which flavoured, functional and juicy water brands are growing, and which have left the market?
- 6What do weather, prices, health trends, the sugar levy, the Plastic Packaging Tax and the deposit return schemes mean for volumes to 2030?
How Zenith Global Commercial Measures the UK Water Market
The figures are built company by company and checked against independent evidence before they are published.
Bottom up
Market totals are built from the volumes of the producers, importers and own label bottlers, with adjustments for contract bottling. All channels are covered: retail, convenience, discounters, online, hospitality and foodservice.
Cross-checked
Each year is checked against official production and household purchase statistics, customs trade data, company accounts and statements, and shelf price checks at the leading grocers.
Explained
Every chart page in the reports explains what moved the numbers, with the source of each reason.
Every figure has a source trail in the working model, and you can ask how any number was built.
Choose Your Report
UK Plain Water Report 2026
£3,900 excluding VAT
- UK Plain Water Report, PDF
- UK Plain Water Datasheets, Excel workbook with year selectors
- Companies, brands, own label and producers for 2023, 2024 and 2025
- Market series 2020 to 2025 with forecasts to 2030
UK Water Drinks Reports 2026, All-in-One Pack
£5,700 excluding VAT
- All three reports, PDF: Plain Water, Water Plus and Water Drinks Summary
- All three Excel datasheet workbooks
- Flavoured, functional and juicy water brands and companies
- The total UK water drinks market by segment
Buy now and if we publish the next edition within 6 months of your purchase, you receive it free of charge.
Licence terms as for all Zenith Global Commercial reports. For a group-wide licence, contact us.
What's Included
Deliverable 1: PDF reports
- Executive summary and key findings
- Macro overview: weather, prices, regulation
- Market volume and per capita consumption
- Packaging
- Companies and brands, with 2023 to 2025 rankings
- Producers and own label producers
- Still and sparkling, mineral and spring water
- Glass and plastic packs
- Consumers
- Forecast to 2030
- Definitions and method
Deliverable 2: Excel datasheets
- Topline with a year selector
- Market and segment series 2020 to 2030
- Ranking tables for companies and brands with year selectors and charts
- Own label, producers, packaging and water type tables
- Notes on sources and method
Covered
- Plain still and sparkling water in packs up to 10 litres: natural mineral, spring and bottled drinking water
- Flavoured, functional and juicy waters (Water Plus), in the All-in-One Pack
- All channels: retail, convenience, discounters, online, hospitality and foodservice
- Companies, brands, own label and UK producers, ranked for 2023, 2024 and 2025
- Annual series 2020 to 2030: actuals through 2025, forecasts 2026 to 2030
Not covered
- Tap water and mains supply
- Water coolers and bottles above 10 litres, covered in Zenith's water dispense reports
- Carbonated soft drinks, juices, sports and energy drinks
Years before 2020 are held in Zenith Global Commercial's database and are available on request.
Who it's for
- Water bottlers and brand owners
- Soft drinks groups and their strategy teams
- Retail and private label category teams
- Packaging suppliers: PET, recycled PET, glass, cans and closures
- Wholesalers and foodservice distributors
- Investors, corporate development and M&A teams
Frequently Asked Questions
What if a new edition is published soon after I buy?
Buy now and if we publish the next edition within 6 months of your purchase, you receive it free of charge.
What do the UK Water Drinks Reports 2026 cover?
The UK market for plain bottled water and for flavoured, functional and juicy waters, in litres, from 2020 to 2025 with forecasts to 2030, including companies, brands, own label, producers, packaging and the reasons behind each movement.
What is the difference between the two products?
The UK Plain Water Report (£3,900) is the plain water report with its Excel datasheets. The All-in-One Pack (£5,700) adds the UK Water Plus Report and the UK Water Drinks Summary Report, each with its datasheets.
What formats do I receive?
Each report comes as a PDF and an Excel datasheet workbook with year selectors and charts.
Which years are covered?
Actuals from 2020 to 2025 and forecasts from 2026 to 2030. Earlier years are available on request.
How are the figures built?
Bottom up, from the volumes of the producers, importers and own label bottlers, then checked against official statistics, customs data, company accounts and shelf price checks.
Are company and brand volumes included?
Yes. The leading companies and brands are ranked for 2023, 2024 and 2025 in every report, with own label producers and UK producers.
Does the report include water coolers?
No. Bottles above 10 litres are covered in Zenith's water dispense reports.
How do I get access?
Buy online and you receive the files after payment. For an invoice or a group-wide licence, contact us.
Can I see a sample first?
Yes. Download a free sample below: a sample report and sample datasheets with dummy data, released after you enter your name and company email.
Download a Free Sample
See the format before you buy. The sample shows every chapter of the reports, plain water and Water Plus, and the Excel datasheets, with illustrative dummy data and anonymised companies.
Sample report (PDF)
Every chapter of the UK Plain Water and UK Water Plus reports, with dummy figures and anonymised company and brand names.
Sample datasheets (Excel)
The plain water and Water Plus datasheets with year selectors and charts, filled with dummy data.
Questions about the reports? Email info@zenithglobalcommercial.com or visit www.zenithmarketintel.com.