Global Water Database 2026
Includes the Global Premium Bottled Water Report 2026, 8th editionThe world water market, built market by market and segment by segment.
The Global Water Database quantifies production, imports, exports and consumption of packaged water across 86 countries in litres, year by year, with actuals through 2025 and forecasts to 2030. Plain still and sparkling water, bulk water in home and office jugs, flavoured and functional water, and premium water are each measured on their own line, with consumer retail and trade values.
Each market comes as an Excel workbook and a PDF report. The all-markets Global Licence adds the cross-market database and the full Global Premium Bottled Water Report 2026. Akos Petri leads the research and answers your questions on any market.
No payment now. Waitlist members hear first when markets go live and receive a free sample before public release.
86 country markets
Seven regions, each market built on its own production, trade and retail evidence.
Actuals to 2025, forecasts to 2030
Annual series from 2020, with 2025 as the latest actual year.
Premium report included
The Global Licence includes the Global Premium Bottled Water Report 2026, which is also sold on its own.
Global Water Database 2026: What the Data Covers
86
country markets
4
flows: production, imports, exports and consumption, in litres
4
water lines: plain, bulk, Water Plus and premium
2025
latest actual year
2030
forecast horizon
1
premium report included: the 8th edition
Water Lines Tracked Across All 86 Markets
Plain packaged water up to 10 litres
Still and sparkling; mineral, spring and table or purified water, in every pack size up to 10 litres. The core of the database.
Bulk water above 10 litres
Home and office delivery jugs, including the 18.9 litre (5 gallon) bottle. Measured as its own line next to the core, so the market reads with or without bulk.
Water Plus
Flavoured, functional and juice-enhanced waters, still and sparkling, shown as their own segment.
Premium water
Brands above each market's premium price cut-off, in volume and value. Full detail in the Global Premium Bottled Water Report 2026.
Where the evidence supports it, each market also splits by pack size, packaging material, refillable and one-way packs, channel, leading companies and brands, and private label.
What the Database Tracks to 2030
The 2026 edition measures the forces moving water volumes and values in every market:
- 1
Packaging policy: deposit return schemes, plastic taxes and single-use rules, and how they move volume between PET, glass, cans and refillable packs.
- 2
Premiumisation: value per litre, premium and imported brands, and the pressure from mainstream water and private label.
- 3
Water Plus: growth in flavoured and functional water, including where sugar taxes push drinkers out of sweetened soft drinks.
- 4
Bulk water: home and office delivery jugs, set against mains-fed dispensers and filtration.
- 5
Channels and demand: discounters and online grocery, on-premise and tourism, and the effect of hot summers.
How Zenith Measures the World Water Market
Every market is built on its own evidence and checked from at least three independent angles before it is published.
Volume
Production from statistics offices and industry associations, trade from customs records under HS 2201, and consumption derived as production plus imports minus exports. Each market is cross-checked against association, company and retail evidence.
Bulk water
Led by Zenith's water dispense market models, the research behind waterdispenseinsights.com, with other large-format jugs above 10 litres added on top.
Values and prices
Consumer retail value from retail volume and shelf prices per litre, collected in store checks across each market's main retailers. Trade value from customs records. Both in local currency and US dollars, and published separately.
Every figure has a source trail in the working model, and you can ask how any number was built.
"On the shelf, water looks like one product. Mineral, spring, sparkling, bulk jugs and premium brands each behave like a market of their own, so we measure each on its own line."
The Global Licence: All 86 Markets in One Database
For teams that need the whole water market rather than one country. The Global Licence brings together:
All 86 country workbooks and PDF reports
The cross-market database: every market, line and year in one file
- Included
The Global Premium Bottled Water Report 2026, 8th edition, as Excel datasheet and PDF report
Single markets are also available. Group-wide and association use can be arranged: tell us what you need in the waitlist form.
Join the waitlistWhat's Included in the Global Water Database 2026
Deliverable 1
Excel country workbook
- Topline with year selector and key figures
- Production, imports, exports and consumption
- Plain, bulk, Water Plus and premium lines
- Pack sizes, packaging and channels
- Companies and brands
- Consumer retail value, trade value and shelf prices
- Growth and CAGR columns with charts
Deliverable 2
PDF market report
- Market overview
- Plain water
- Still and sparkling
- Pack sizes and packaging
- Water types
- Bulk water
- Premium water
- Water Plus
- Channels
- Companies and brands
- Trade
- Market value
- Outlook
Covered
- Packaged water up to 10 litres, still and sparkling, in all water types
- Bulk water above 10 litres, as a separate line
- Flavoured and functional water (Water Plus)
- Premium water in volume and value
- Production, imports, exports, consumption and per capita consumption, in litres
- Consumer retail value, trade value and shelf prices per litre
- Annual series 2020 to 2030: actuals through 2025, forecasts 2026 to 2030
Not covered
- Tap water and mains supply
- Mains-fed (point-of-use) water dispensers and filtration, covered in Zenith's water dispense reports
- Carbonated soft drinks, juices, sports and energy drinks, and ready-to-drink tea and coffee, which follow as later modules of Zenith's Global Soft Drinks Database
Water Market Data Across 86 Countries
North America (2)
- Canada
- USA
West Europe (16)
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- UK
East Europe (16)
- Belarus
- Bulgaria
- Croatia
- Czech Republic
- Estonia
- Hungary
- Latvia
- Lithuania
- Poland
- Romania
- Russia
- Serbia
- Slovakia
- Slovenia
- Ukraine
- Uzbekistan
Latin America (12)
- Argentina
- Bolivia
- Brazil
- Chile
- Colombia
- Ecuador
- French Overseas Departments (DOM-TOM)
- Mexico
- Paraguay
- Peru
- Uruguay
- Venezuela
Asia Pacific (16)
- Australia
- Bangladesh
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
- New Zealand
- Pakistan
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
Middle East (12)
- Bahrain
- Iran
- Iraq
- Israel
- Jordan
- Kuwait
- Lebanon
- Oman
- Qatar
- Saudi Arabia
- Turkey
- UAE
Africa (12)
- Algeria
- Angola
- Egypt
- Ethiopia
- Ghana
- Kenya
- Morocco
- Mozambique
- Nigeria
- South Africa
- Tanzania
- Tunisia
Who it's for
- Water bottlers and brand owners
- Global beverage groups and their strategy teams
- Packaging suppliers: PET, glass, cans, closures and labels
- Home and office water delivery operators
- Retail and private-label category teams
- Trade associations and industry bodies
- Investors, corporate development and M&A teams
Related Intelligence
Frequently Asked Questions
What does the Global Water Database 2026 cover?
It covers production, imports, exports and consumption of packaged water in litres for 86 countries, with actuals through 2025 and forecasts to 2030. Plain, bulk, flavoured and functional, and premium water are each measured on their own line. Each market comes as an Excel workbook and a PDF report.
Does it include the Global Premium Bottled Water Report?
Yes. The Global Licence includes the full Global Premium Bottled Water Report 2026, the 8th edition, as an Excel datasheet and a PDF report. Every country workbook also carries that market's premium water figures. The report is also sold on its own.
When will it be available?
Markets are being built one by one. Waitlist members hear first when markets go live and receive a free sample before public release.
How is the database built?
Market by market. Production comes from statistics offices and industry associations, trade from customs records under HS 2201, and consumption is derived as production plus imports minus exports, then cross-checked against association, company and retail evidence.
What counts as bulk water?
Water in containers above 10 litres, mainly home and office delivery jugs such as the 18.9 litre (5 gallon) bottle. It is kept as a separate line next to packaged water up to 10 litres, so you can read the market with or without it.
What is Water Plus?
Flavoured, functional and juice-enhanced waters, still and sparkling. The database shows them as their own segment.
Does the database include prices and values?
Yes. Consumer retail value and trade value, in local currency and US dollars, plus shelf prices per litre from store checks. The two values are published separately.
Which countries are covered?
86 markets across seven regions: North America, West Europe, East Europe, Latin America, Asia Pacific, the Middle East and Africa.
Can I buy a single country instead of the full database?
Yes. Single markets and the all-markets Global Licence will both be available when markets go live.
What does the database not cover?
Tap water, mains-fed water dispensers (covered in Zenith's water dispense reports) and other soft drinks, which follow as later modules of Zenith's Global Soft Drinks Database.
Can our whole group, or our members, use the database?
Yes. Tell us how you plan to use it in the waitlist form and we will set out the licence options before launch.
Join the Global Water Database 2026 Waitlist
Markets are being built one by one. Join the waitlist to hear first when they go live.
First to know
We email you as soon as your markets go live, before public release.
Free sample first
Waitlist members receive a free database and report sample before public release.
Premium report included
The Global Licence includes the Global Premium Bottled Water Report 2026.
Join the waitlist
Takes under a minute. No payment now.